Rebrand
After 20 years of success and evolution in the fintech industry, Universal Processing initiated a comprehensive rebranding effort to reflect its commitment to innovation and growth. As a visual designer, I collaborated with a team of designers, product managers, and executives to redefine the brand’s identity.
Font
Objektiv MK1 was chosen as the brand’s new font for its modern look and readability.
BRANDING
DIGITAL DESIGN
PRINT DESIGN
SOCIAL MEDIA
Logo
The brand’s new logo resembles a tree growing in a pot, which symbolizes growth. This represents uP’s commitment to promoting customers’ growth.
Social Media
Color
Dark blue and muted light blue have been used in uP’s old logo and branding over the past 20 years. They have helped the brand establish a sense of trust and security. Building on that foundation, the new uP branding embraces a brighter shade of blue and a new bright green color to express the brand’s ambition to be non-traditional and its dedication to innovation.
uP’s rebrand was presented to the public through a series of social media campaign.
Business Collateral
uP’s new branding was also reflected in updated business collateral including folders, business cards, and sticky notes.
Presentation Design
uP’s internal presentation templates were updated to ensure readability and a consistent brand image.
*Data used are placeholders.
Company T-Shirt
The company t-shirt embraced a new design that reflects the brand's updated style — clean and modern.
Tradeshow Backdrop
The backdrop was designed to showcase key features of uP’s point-of-sale system in a clean, engaging layout, tailored for maximum impact at tradeshows.
New logo reveal
The logo revelation video created in After Effects was presented at the company-wide annual gala where all employees and partners gathered to celebrate the rebrand.
Company Trifold
A company trifold was designed to effectively promote the brand at trade shows and conferences, serving as a key marketing tool.
